10 May

Photography In The Age of Instagram

The democratization and socialization of photography has brought about one of the most fascinating changes in image communication since man started out smearing crude inks on the walls of silo. To actually understand the full impact we need to go back again a few years. instagram viewer

In the beginning of digital photography cameras were huge, heavy boxes and photographic problems were made of a glass, which were heavy and hard to transport. Bringing a photograph of something was no small work. Because of the time, effort and expense, professional photographers were pretty selective about the photographs they required. When families decided to get their picture used it cost a whole lot of money, at least in relative terms, and people dressed up for the occasion. 

Over the years the expense of photography emerged down and the camera lens captured more of our ordinary lives and selves. By the time film started coming away in rolls mistakes were less costly in conditions of effort and expenditure. Photographers learned they could shoot first and check the results later. You can forget did people need to sit in wide-eyed immobility lest they blink during the shot. Now professional photographers could shoot dozens of frames from different aspects, looking for just one unique view.

In the transition to digital even the meager expense of getting the film refined at a lab was not a longer necessary. There was no specialized art to worry about; taking photos became as easy as pushing some control.

And did we ever start pushing that button. We took so many pictures people failed to even want to take the time carrying a camera, we wanted that camera to be part of our phone. Pretty soon the camera was part of every moment of our lives. The cave wall space were replaced by the Facebook wall and the complete world could see an image of what we got for lunch. We became bombarded with visual stimuli and at the same time how we as viewers valued that stimuli changed as well.

Today there has become a subtle but profound shift in picture taking. The question is no more whether you can take compelling images, but whether you can make your pictures rise above a living visual flood.

Today eyes equal money and those with the capability to attract eyes to their images are the ones who can enjoy profits. Whether that fascination is through technical brilliance and superior photography skill or pure, dumb good fortune is no longer relevant, although one could state that obtaining the photographic skill raises the chance for getting that magnificent shot. Luck has a trend to favor the competent and prepared.

If you want as a professional professional photographer, a major part of that job is understanding how to separate your work from an ocean of images. To understand how you’re going to appeal to the eyes that lead to the bucks. It’s no longer enough to possess a great camera and an vision for a great picture, now you also have to be an expert on promoting your pictures.

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